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  • The National Advertisement Challenge

    Project

    Web Design & Dev

    Client

    The National Advertisement Challenge

    Year

    2016

    Introduction

  • The National Advertising Challenge is the only brief-based advertising competition in North America. My mission was to build an unique and memorable website that provides an image that is more creative, modern and trendy. I had a full control of design and development, so I built something really different from what they had in previous years, which was exactly the image that they wished.

    visit website

    Previous UI

    The previous UI was definitely outdated and not easy to navigate. The image wasn’t fitting well with the image that the agency wished to have. Furthermore flat design evolved, but the one using in the website was similar to what was popular a few years ago.

    Untitled-2

    New UI

    I designed and built a website that is very different from what they had, bringing the users to a memorable online experience. I used a more dynamic colour palette and a classy font pairing to provide a more dynamic and creative image. I also used a lot of animations to improve the online experience.

    Color Palette

    #e74c3c
    #2b3a42
    #bdd4de
    #FFFFFF

    Typography

    Title
    Paragraph

    Lorem ipsum dolor sit amet,

    elit, sed diam nonummy

    nonummy nibh euismod

    volutpat. Ut wisi enim

    Gotham Black

    Lorem ipsum dolor sit amet, consectetuer adi

    elit, sed diam nonummy nibh euismod tin

    nonummy nibh euismod tincidunt ut laore

    volutpat. Ut wisi enim ad minim veniam,

    Gotham Light

    30px

    20px

    Web Design

    desktop

    ipad

    iphone

    desktop

    ipad

    iphone

    Untitled-1 Untitled-1 Untitled-2
    browser

    home

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    The National Advertising Challenge: Awarded webdesign & development by Aurelien Vigne

    Competition - Briefs

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    Metrick System: webdesign & development by Aurelien Vigne

    About

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    The National Advertising Challenge, Front-End Design and Development by Aurelien Vigne

    Articles

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    The National Advertising Challenge: clean webdesign & development by Aurelien Vigne

    Sponsors

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    The National Advertising Challenge, Minimalist website by by Aurelien Vigne
    The National Advertising Challenge, responsive website developed by Aurelien Vigne vignetage, responsive website designed and hand coded by Aurelien Vigne vignetage, responsive website
    Untitled-3

    Next project

    • Elite Email

      Web Development

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